More than 80% of Google’s revenue comes from search, where it has over 90% market share. This is a significant step for the Brave ecosystem. For example, Google was Brave’s default search engine until Brave launched its own in June 2021 and made it its default in October 2021. However, Brave is rapidly developing its own ecosystem of products and services. That sticky ecosystem poses significant challenges for Brave. Many Brave users use the Brave browser to access Google’s services like Gmail, Maps, Drive, and others. Now, it keeps users in its ecosystem by offering an integrated suite of free products like GMail and Maps.
One of the reason’s Google Chrome was so successful is that Google originally attracted users to Chrome by defaulting to Google’s superior search engine. Chrome browser went from 0% to 50% browser market share in just 8 years, while Brave Browser was released over 5 years ago and it is still below 1% market share. There is no doubt that the Brave Browser has made significant advances in the past five years, but Brave hasn’t achieved escape velocity adoption rates like Google Chrome did when it was first released. If Brave succeeds in its goal of disrupting Google’s monopoly, BAT could be worth 1000x what it is today. Over the past two years, Brave’s daily active users (DAU) have grown from 3 million to 14 million users, a >115% compound annual growth rate. While Google still retains its dominance over the browser and search markets, Brave is gaining significant traction. 70% of the revenue from Brave’s privacy-preserving ads is returned in the form of BAT to users that opt-in to the Rewards program. Through the Brave Rewards program, users of the Brave Browser can opt-in to receive privacy-preserving ads (user data never leaves the local browser), and are paid with BAT tokens for their scarce attention. Rather, users own and are able to monetize their attention. Unlike Google Chrome and other web browsers, the Brave Browser is private-by-default because it automatically blocks ads and doesn’t harvest user data. Brave is best known as the creator of the Brave Browser. (Brave) as part of their mission to return control and ownership of data to users. It is also one the longest-running projects in the DATA Index, launched via one of the earliest Ethereum ICOs in May 2017.īAT was created by Brave Software, Inc. BAT is the 3rd largest token in the DATA Index, accounting for ~16.7% of the value of the index. īrave’s Basic Attention Token (BAT) is an Ethereum-based token that derives its value from a scarce commodity, user attention, that is monetized through digital advertising.
This report is the second in the DATA Club research series about the projects and tokens within the DATA Economy Index.
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